Website Design – 4 Key Factors to Creating Effective Websites
Web design encompasses a variety of disciplines and skills in the creation and management of websites. The various disciplines of web design comprise graphic design; web development; user experience design; content writing, including generalised code and proprietary applications; and Search Engine Optimization. Web design is usually considered to be one of the most important components of website development. The key role of a website designer is to develop a website that is both visually attractive and functional.
Graphic Design deals with the arrangement and presentation of elements on a page to make it aesthetically pleasing to the user’s eyes. It includes the use of images and pictures to create an overall impression of the website. Most web designers use Flash to add interactive features to websites. The main challenge in graphic designing is to ensure that the colours and images are clearly visible and do not hide the text or images on the page. Some of the key components in graphic designs include lines, shapes, colours and graphics.
User Interface Design deals with the arrangement of controls and buttons on a page so that the user can access them easily. This includes targeting the correct font type, placement of text within buttons, and creating menus. A well-designed user interface is user-friendly. Responsive Websites are developed to take into account changes in screen size of different devices and adapt to them accordingly. To achieve a well-designed, responsive website, web designers use flexible sizing methods such as CSS grid maps and image scaling.
Content Writing consists of creating interesting, informative, and useful contents for websites. There are two types of content writers: writers and developers. Writers write texts while developers build websites from scratch. Content writers are mostly hired to create content for news media, while developers create websites from scratch. These two groups of professionals are similar, but there are some key differences. Developers make the websites technical while writers create them with style.
Web Content Writing is an important factor in a site’s success and a site cannot succeed if it has poor-quality content. To ensure that good web design elements are used, the writing team must be highly talented and creative. Good content writers and developers understand how to put together words in a meaningful and concise manner, and they can be versatile in expressing ideas in their texts. They are capable of writing different length texts and they know how to effectively use words and images to make a website interesting and appealing.
The fourth factor that makes a website effective is user experience. It is the ability of a website to get and keep the users interested and making them continuously come back. A good web design can enhance a user’s experience, but only if a good user experience is present. Users feel comfortable navigating a website, and they should not be frustrated if the website is confusing or difficult to understand.