Conceptualizing and Developing Concepts
Conceptualizing and Developing Concepts
A design is basically a sketch or description of an object, system or activity, or the end result of this sketch or description in the form of some prototype, model or experiment, or the method by which such an object, system or activity is developed. The word ‘design’ itself can mean ‘designed’, ‘implemented’ or ‘fitted’. The verb to design normally refers to the process of designing a design. Other languages which denote the process include’system design’ or’systems design’.
The designers are the ones who put ideas into form and they are the ones who make it happen. In a large organization or project the whole design team may consist of fewer or more individuals and the responsibilities and roles vary. At any rate, they all contribute to the building design process. Their contribution is usually measured by the quality they give the project.
Designers work closely with architects, engineers and other technical personnel to develop concepts and solutions. Often, architects, engineers and product development professionals work in close cooperation with the designers in developing the final design and testing phases. The primary aim of the designers is to make things as convenient as possible for users and to minimize the potential hazards they may encounter. They use various techniques and software to make things as efficient as possible.
The first step towards creating a successful design process is to select a group of capable and committed designers who are committed to the project’s success as much as they are to each other’s productivity and development. These designers should be able to work as a team towards a common goal. A good team will try and minimize cost and waste as far as possible. They should be able to draw up plans that can be implemented practically. Once these plans have been developed then the next step in the design process should involve gathering as much information as possible about the clients’ needs and expectations so that the designers can design products and services that match what the client wants.
This step is known as “lead generation”. This is the process in which the design team starts to build a relationship with the clients so that the designing process becomes more involved and effective. It is not enough for a designer to just tell the client what he or she wants. The design team needs to know what the client actually wants so that the designers can take steps towards implementing it. Communication is very important between the designer and the client so that the client can clearly understand what he is paying for. One way of ensuring this is by making use of collaborative practices.
Collaborative practices refer to the processes used during the whole development of any concept or design. For example, it involves information gathering and analysis from the client and involving him or her in every stage of the development process up to the actual development. It also includes giving feedback to the client and giving him or her information on how the project progressed using the techniques developed within the team. It also involves the involvement of all stakeholders to ensure that the client’s goals are achieved. Designers may use various other techniques such as information-gathering interviews to gain further information from the client. These techniques are known as technical design coordination.